What We Don’t Advertise
If you follow pro-life news, you may have heard rumblings about laws that would require pregnancy resource centers like Elizabeth’s New Life Center to advertise that we don’t perform abortions. The intent behind such laws, of course, is to insure that a woman considering abortion doesn’t accidentally end up in a women’s center like one of ours, where they will receive the assistance they need to carry their babies.
In truth, we do get occasional clients who mistake us for an abortion clinic. But most of our clients simply don’t know what they want; abortion is just one of many options they are considering—and they want an honest examination of the choices before them.
I think laws requiring pregnancy resource centers to advertise services they don’t provide are silly and ill-advised—but not because I’m afraid of them. Our clients come to us for good reasons, not just because of shrewd marketing. Consider the Tripletts, who chose our prenatal care center to receive their maternity care.
Chriss and Nanyamka Triplett differed from many of our clients because by the time we met them they’d been married for three years. They looked forward to the birth of their first son. They were typical of our clients, however, because, although they both worked, neither had jobs with health insurance, and struggled to access quality prenatal care. They learned about our comprehensive and excellent services for low-income expectant parents through an Internet search. Most interesting, they chose to receive their maternity care here because of what we didn’t advertise: abortion.
|Chriss and Tamyamka Triplett with son Jayden, born Feb. 9, 2010.|
“It was the only website that I saw that didn’t support abortion,” Nanyamka said. “Our main goal was to keep the family together.”
The Tripletts wanted their child’s birth to be a fully positive experience and knew they needed to surround themselves with encouraging people. Chriss viewed their decision as more than just good Internet surfing. “God guided us here. God picked it. It’s amazing that a place like this exists for the community.”
What pregnancy resource centers like ours do simply cannot be fully explained or contained in an ad, neither by what it says or what it doesn’t.